| |
|
|
|
||||||
| |
|
||||||||
| |
|||||||||
- East Region - Ag and Natural Resources
Work Group Names: Eric Taylor, Gene Bobo, B. Higginbotham, Whitney, McFarland, Kelm
Region: EAST Primary base program it addresses - ANR
Section
1. Relevance
Where did this issue surface?
Commodity / Industry / Special Interest Groups
Specialist(s)
What is the issue/problem?
22 million Texans use forest products (timber, recreation, water, air, soil) on a daily basis but few appreciate the value of forest industry in Texas and are implementing policy that demotes good forest management opportunities.
Problem size and scope? (How many people does it affect? How wide spread?)
All Texans.
Problem severity? (How serious is this issue?) High
Description: Changing socioeconomic values is causing industry to decline.
Target Audience? (Who does the problem impact and how many?)
Forest product consumers (all Texans) especially those outside of East Texas
What are some general characteristics of the audience this program targets? How will you market this program to others?
Mostly urban/non landowners and disjointed from the land and the products they provide
Section
2. Response
State the goal of the program.
Increase the appreciation of urban and traditional forest in Texas and the products /attributes they provide.
State the outcome objectives.
|
Client Change |
At the end of this program, will.... |
Knowledge |
increase knowledge on.... - What deforestation really is - Products (including intrinsic values) that come from forests & urban forest - How proper forest management promotes a healthy ecosystem - Where wood fiber comes from Globally - Overseas forest management versus U.S. management and the environmental impact (air & water quality) |
Skills |
develop skills.... - making wise choices when purchasing forest products - choices of forest product versus non-renewable |
Attitude |
change their attitudes pertaining to... - forest & urban forest management; public policy; environmental regulation. |
Behavior Change |
adopt.... - active/strong forest industry in the state |
New Technology |
adopt.... - engineered lumber products; - tree care |
Best Practice |
adopt ..... adopt buying practices of U.S. lumber and other forest practices |
Program Design
|
Topic (Subject Matter) |
Strategy to Deliver Content (Method) |
Existing Resource(s) |
Contact Person(s) (Includes CEA’s Specialists, Commodity Reps) |
What “wood” we do? (things that come from trees) |
county-level meetings CD-Rom, VHS video, Web (available at home improvement stores) |
none |
Eric Taylor - Forestry Specialist |
Health Forest Ecosystem Management |
county-level meetings |
|
|
How Urban Forests Improve Quality of Life |
county-level meetings |
|
|
What it means to buy wood fibre overseas |
county-level meetings |
|
|
Wood versus steel and other non-renewable resources |
county-level meetings |
|
|
Trees are the Answer |
county-level meetings |
|
|
Non-native Invasive Species/Impact |
county-level meetings |
|
|
Policy Making
|
county-level meetings
|
|
|
Healthy Forest = Clean Water & Air |
county-level meetings |
|
|
Section
3. Results
No evaluation examples at this time
Economic Indicators. Are there economic indicators that can be measured concerning this issue?
YES
Please list them below.
- Water availability (increase)
- Increased forest industry
- stumpage sales
Interpretation. The last step in the process is interpreting the results to our stakeholders. List internal and external stakeholders that would be interested in the results of this educational program. Do not forget to think about other state agencies and groups that would be interested in these outcomes.
|
Internal to Extension Stakeholders |
External Stakeholders |
Forest Science Wildlife Development Texas A&M University Administration |
Legislators Texas Forest Service NRCS USDA - Forest Science Texas Forest Association SFASU |
Additional Resources. What additional resources are needed to address this issue? In other words, what is needed to design innovative programs that will impact our audiences? Use the space below or the back if needed.
       |
Texas
Cooperative Extension - http://texasextension.tamu.edu
For comments and questions about this site please contact s-cummings@
tamu.edu
Dr.
Chester P. Fehlis, Associate Vice Chancellor and Director
Room 112, Jack K. Williams Administration Building
College Station, Texas 77843-7101
Voice: 979.845.7800 | Fax: 979.845.9542
E-Mail: TCE@tamu.edu