Native rangeland has significantly degraded due to extended drought and overgrazing during the past decade

Ten years of drought and overgrazing have caused extensive decline in range health.

What are some general characteristics of the audience this program targets? How will you market this program to others?

- lack of understanding of best management practices to improve rangeland health

To restore native rangeland to improve range health for livestock production, wildlife habitat and watershed health.

Client Change	At the end of this program, will....
Knowledge	increase knowledge on.... range health, rangeland monitoring, sustainability, stocking rates, best management practices for rangeland health, risk management, flexibility
Skills	develop skills.... in range monitoring, in calculating stocking rates, in prescribed burning, etc.
Attitude	change their attitudes pertaining to... be range health is more important than maximizing production
Behavior Change	adopt.... a conservation ethic philosophy in management of rangeland
New Technology	adopt.... (Not a major problem)
Best Practice	adopt ..... individual plant treatment, prescribed burning and development of coops, ripping and reseeding, etc.

Program Design. In the space below, provide an explanation of the program design. Try to list the topics that could be addressed under this issue. For example, if this was an educational program for new ranch landowners, topics could include: pond management, introduction to beef cattle production, introduction to wildlife management, and general landscaping. How would you deliver the subject matter to address this issue? There are many strategies to deliver information. It could be a newsletter series, a workshop, and a meeting once a week for six weeks to name a few. It could also be a combination of all of these. Also, try and list resources that could be used to help develop or provide existing curriculum to address the issue.

Topic (Subject Matter)

Strategy to Deliver Content (Method)

Existing Resource(s)

Contact Person(s) (Includes CEA’s Specialists, Commodity Reps)

Range monitoring

Result demonstrations

Tours/Educational programs

Newsletters

Series of range publications (TCE)

NRCS

Alan McGinty, Bob Lyons, Charlie Hart- RLEM Specialist

NRCS

Ripping and/or Reseeding

Result Demonstrations

Field Days

Newsletters

Exp. Station Fact Sheets

Extension Publications

NRCS

Range Mgt. Handbook

Darrell Ueckert - TAES

Allan McGinty, Bob Lyons, Charles Hart - RLEM Specialist

Stocking Rate Management

Workshops/Clinics

Field Days

TCE Publications

NRCS

Brush Bustees

Tex Nat Web Site

Brush Sculpting

Allan McGinty, Bob Lyons, Charles Hart- RLEM Specialist

Rick Machen, Bruce Carpenter, Frank Craddock- Ani. Sci. Specialist

Dale Rollins and Ken Cearly- Wildlife and Fisheries Specialist

Darrell Ueckert- TAES

Chemical Co. Reps.

NRCS Range Specialist

Prescribed Burning

Burning Coops

Result Demonstrations

Field Days

TCE Publication

TPW Publication

NRCS Publication

Allan McGinty, Bob Lyons, Charles Hart- RLEM Specialist

Darrell Ueckert- TAES

Butch Taylor- TAES

NRCS Range Specialist

Texas Forest Service

Brush Management

Burning Coops

Result Demonstrations

Field Days

TCE Publications

TPW “ ”

NRCS “ ”

Allan McGinty, Bob Lyons, Charles Hart- RLEM Specialist

Darrell Ueckert- TAES

Butch Taylor- TAES

NRCS Range Specialist

Texas Forest Service

Topic (Subject Matter)	Strategy to Deliver Content (Method)	Existing Resource(s)	Contact Person(s) (Includes CEA’s Specialists, Commodity Reps)

The last section deals with evaluation of this program. The evaluation content should mirror the objectives that are outlined in section two. Please try and list some specific questions that should be asked to the target audience to determine if the intended change took place. List as many potential questions as possible. The goal here is to create a question bank for each client change level so that the educator can review these questions to see if any of them are relevant to their program. If they are, then they can use them to measure change in their program. Remember, not all evaluation strategies have to be written questionnaires. They may also be interviews, direct observation, or focus groups. Please describe your method in this section where appropriate.

Client Change Level

Sample Questions (Review the objectives section to help place questions or statements in the space below)

Knowledge

Questions Relating to:

- Calculating Stocking rates, etc.

- Importance of rangeland monitoring

- What is healthy rangeland?

- Warning signs of “at risk” rangeland.

- Importance of rangeland best management practices.

- Use rangeland Health pretest (you CTB have it)

- Use Brush Control Evaluation ( CTB has it)

Skills

- can you conduct a prescribed burn, are you comfortable doing it?

- can you set up rangeland monitoring system using photo points?

- can you evaluate photos obtained from monitoring system?

- can you calculate animal units?

- can you do a leaf spray, stem spray, etc.?

- identify desirable brush plants, key browse plants, etc.?

Economic Indicators. Are there economic indicators that can be measured concerning this issue?

- cost analysis of brush control practices (pick the most cost effective method)

Interpretation. The last step in the process is interpreting the results to our stakeholders. List internal and external stakeholders that would be interested in the results of this educational program. Do not forget to think about other state agencies and groups that would be interested in these outcomes.

Additional Resources. What additional resources are needed to address this issue? In other words, what is needed to design innovative programs that will impact our audiences? Use the space below or the back if needed.

For each of the topics listed below, in the LEFT column, circle the ONE number that best reflects your LEVEL OF UNDERSTANDING before the Brush Control Program. Then, in the RIGHT column, circle the ONE number that best reflects your LEVEL OF UNDERSTANDING after the Brush Control Program.

TOPICS	BEFORE the Program				AFTER the Program
DRIFT Understanding of proper spray conditions to minimize herbicide drift.	1	2	3	4	1	2	3	4
MORE IS NOT BETTER Understand that using higher than recommended herbicide does NOT improve control and can be a violation of the label.	1	2	3	4	1	2	3	4
UNLABELED USES Understand that herbicides are labeled for specific land use types and using them on non-labeled land is illegal.	1	2	3	4	1	2	3	4
SURFACTANTS Understanding the importance and function of surfactants when using water based herbicide sprays.	1	2	3	4	1	2	3	4
ADVICE Understand who to contact about proper use of herbicides.	1	2	3	4	1	2	3	4
TIMING OF APPLICATIONS Understanding of why timing is so important when applying herbicides.	1	2	3	4	1	2	3	4
HERBICIDE CARRIERS Understanding of proper carriers for herbicide applications (i.e. water or oil/water emulsions for leaf sprays, oil for most stem sprays).	1	2	3	4	1	2	3	4
OFF SITE DAMAGE WITH SOIL APPLIED HERBICIDES Understand that soil applied herbicides can move down slope and kill non-target plants.	1	2	3	4	1	2	3	4
PATIENCE Understanding that it may take 1 or 2 growing seasons before final control is obtained.	1	2	3	4	1	2	3	4
STORAGE AND DISPOSAL OF HERBICIDES Understanding how to safely store herbicides and how to dispose used herbicide containers.	1	2	3	4	1	2	3	4
HERBICIDE TOXICITY Understand what the proper clothing and eye protection is when using toxic herbicides.	1	2	3	4	1	2	3	4
SELECTION OF PROPER APPLICATION TECHNIQUES Understanding which application technique (leaf spray, stem spray, cut stump) is appropriate for various plant growth forms.	1	2	3	4	1	2	3	4

Please rate your level of agreement/disagreement with the following statements. Simply place an ‘x” in the box that best matches your thoughts.

TOPIC	Strongly Disagree	Disagree	No Opinion	Agree	Strongly Agree
DRIFT I understand proper spray conditions to minimize herbicide drift.
MORE IS NOT BETTER I understand that using higher than recommended herbicide does NOT improve control and can be a violation of the label.
UNLABELED USES I understand that herbicides are labeled for specific land use types and using them on non-labeled land is illegal.
SURFACTANTS I understand the importance and function of surfactants when using water based herbicide sprays.
ADVICE I understand who to contact about proper use of herbicides.
TIMING OF APPLICATIONS I understand why timing is so important when applying herbicides.
HERBICIDE CARRIERS I understand proper carriers for herbicide applications (i.e. water or oil/water emulsions for leaf sprays, oil for most stem sprays).
OFF SITE DAMAGE WITH SOIL APPLIED HERBICIDES I understand that soil applied herbicides can move down slope and kill non-target plants.
PATIENCE I understand that it may take 1 or 2 growing seasons before final control is obtained.
STORAGE AND DISPOSAL OF HERBICIDES I understand how to safely store herbicides and how to dispose used herbicide containers.
HERBICIDE TOXICITY I understand what the proper clothing and eye protection is when using toxic herbicides.
SELECTION OF PROPER APPLICATION TECHNIQUES I understand which application technique (leaf spray, stem spray, cut stump) is appropriate for various plant growth forms.

What is the most significant thing you learned during the Brush Control Program (feel free to list more than one)?

Do you feel like what you learned today provides you the ability to analyze your land situation and make better land management decisions? (Circle the best answer)